Benzenith’s Brand History
1945: Amidst the economic devastation post-war, Western jewelry brands began flooding markets in Beijing and Shanghai. Mr. Gao, a figure in Shanghai’s jewelry scene, exposed to these Western designs, began re-evaluating beauty and tradition of the era. He sought like-minded artisans to explore and practice these ideas, establishing his own workshop.
1985: Hong Kong emerged as the world’s third-largest jewelry exporter, attracting top-tier jewelers and markets. Influenced by his father, Mr. Gao’s father became an accomplished craftsman and entered Hong Kong’s jewelry industry.
2005: Western jewelry brands began aggressively entering mainland China. Mr. Gao, having grown up immersed in the industry, developed unique perspectives on both modern and traditional Chinese jewelry. While sourcing materials and learning across regions, he discovered that Sihui had become one of China’s largest jade markets—a land of opportunity and challenge—and decided to settle there.
Recent years: Mr. Gao achieved notable success in Sihui’s jade market, collaborating closely with master artisans like Wang Junyi and Sun Jianhua. While deepening his industry expertise, he traveled globally to study diverse cultures. During a family gathering in Xinjiang, his father recounted their origins: a nomadic family from Xinjiang whose ancestors first connected with jade in Shanshan County. For generations, the Gao family embraced their “nomadic spirit”—seizing opportunities and challenges with resilience.
2025: Inspired by Shanshan’s unique Hetian jade and its cultural heritage, Mr. Gao felt a calling to return. He decided to bring his brand, “Nomadic Cavalry,” back to Shanshan, aiming to cultivate new opportunities and challenges for this land.
Benzenith’s Brand History
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Amy WalkerNew York City
John LewisWashington
Anna JonesSeattle
